Chic Beauty Subscription Box

Our team helped with website development & ongoing marketing efforts

LAUNCH WEBSITE

About the client

Chic Beauty Box is a bimonthly beauty subscription box located in Toronto, Canada. We partnered up with them in 2019 to design & develop their eCommerce website as well as create and implement initial social marketing strategies and campaigns.

Challenges

  • With so many beauty subscription boxes out there, Chic Beauty Box needed a way to stand out from the crowd
  • In eCommerce, every page between your home page and checkout page is an opportunity for potential customers to drop-off. Chic Beauty Box wanted the least amount of friction possible from first interaction to the final purchase
  • Inspire brand loyalty
  • Solutions

  • Created ultra-targeted pre-launch marketing campaigns primarily via Instagram
  • Developed a seamless checkout experience. You go from home page to checkout in one-click
  • Implemented a referral program
  • Results

    +14K Instagram followers
    +5000 pre-launch emails collected
    +150% subscriber base (month over month)
    +323% revenue growth (per referral program)
    -53.21% bounce rate
    +45.82% average session duration

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